James Baril '02

James is a Senior Partner at VOX Global, where he uses innovation and expertise to transform strategic communications campaigns. With over two decades of experience in public affairs and politics, he is a trusted advisor to global brands and organizations.

 James manages impactful advocacy campaigns, crafts communications strategies that build and protect reputations, and guides clients through high-stakes moments such as crises, mergers and acquisitions. His collaborative work with CEOs and other C-suite executives ensures their visibility and engagement with key stakeholders is both meaningful and effective. James brings expertise across numerous industries. He has shaped media and policy narratives on topics like AI deployment, the higher education enrollment cliff, international trade, the energy transition, antitrust, and data privacy.

 As head of the Behavioral Insights practice, he leads the firm’s AI integration, while continuing to leverage data and behavioral science to craft action-driven campaigns.

 James holds a Master’s in Behavioral Science from the London School of Economics and a Bachelor’s in Speech Communication from Texas A&M University.